A couple of years ago we ran a series of ads in national magazines challenging the way people think about menopause, the "M-word." We asked, what if getting older was no big deal, just another life phase...what if it was actually something to look forward to?

Those questions spoke volumes about who we are as a company and what I believe personally. And a publisher decided that women across the country would feel the same way, so they turned it into a beautiful, celebratory book. Think of RIPE as a manifesto (and a love letter) to women and life over 40. A perfect gift for a sister, mom or friend. RIPE authors Janet Champ and Charlotte Moore created those wonderful ads for us and we're grateful to them for so elegantly capturing the spirit of women over 40 everywhere.

-- Sharon MacFarland, Owner & CEO, Emerita